Drop
Use this feature when launching a new product or collection.
When users click on it, a window will open, displaying the products linked to that collection without the option to purchase them yet.
Include a countdown to inform your clients of the launch date and when the items will be available for purchase.
Drop Example:
When the drop is active, we insert two metafields that hide the products in this collection from the website front-end searches. Be mindful to remove both metafields if you want to remove any product from the chosen collection before the drop releases.
Metafields to remove:
Hide Product (product.metafields.seo.hidden)
Napps nobuy (product.metafields.napps.no_buy)
Lookbook
Once the drop countdown ends, it transitions into a lookbook. The key difference is that during the drop, customers can only view the collection, while in the lookbook, they gain the ability to explore collection, add products to their cart and make purchases.
Lookbook Example:
Shoppables
Use this feature to promote your products more dynamically.
Unlike other formats, it doesn't open a separate window since it showcases a single video. However, it includes a section at the bottom of the screen where users can directly add the product to their cart or navigate to the Product Detail Page (PDP).
With a Shoppable, you can feature products from various collections, not just a specific one.
Shoppable Example:
Learn how you can create each one of this exclusive content.