Designing a home page for an app requires special attention to ensure that it is visually appealing and effectively drives users toward the purchasing funnel. Here are some best practices for designing your home page:
Keep it simple: The home page should be nice and clean, with a clear information hierarchy. Make sure that the essential information is easily accessible. Use, for example, the “Custom Banner” or “Video Banner” to introduce your products or brand.
If you have different product categories that you can distinguish or your know that your customer will look just into one category like - men, women, kids - you should start by create a new tab for each one.
Highlight Promotions: Use the home page to highlight ongoing or future promotions, discounts and special offers. This can drive sales and encourage users to make a purchase. For example, you can use the “Countdown” tool to announce how many days until new discounts or when they will end.
Promotions can be a new tab, if you want to highlight it or if you are discounting the last collections meanwhile you have a recent one to highlight too.
Featured products: Showcase your best-selling or most popular products on the home page. This can help customers quickly find what they're looking for and increase the chances of a sale. Make sure that the product images and videos are high-quality and attention-grabbing. Use, for example, “Product Carousel” or “Product Grid” to display your top products.
Clear Calls to Action: Use calls to action that encourage users to take action, such as "Shop now". For this, use the “Collection Carousel” or edit your custom banner and upload it with a CTA on it.
Custom Banner and Video Banner are components where you can select an action and at the same time, you can be creative with them making them one of the most used components. You can learn more on Home Page - Components
Highlight your Collections: Highlighting them on the home page can be helpful for users to easily navigate to the collections they are interested in. Use any of collection blocks, depending on what you need to highlight.
Combinations and Recommendations: By having access to combinations and recommendations, the user will experience more personalized navigation and access to products they might not otherwise see. For example, if you have a Bikini collection you can place a product component and show other types of products that match that collection. Almost a shop the look on the home page.
If you have good combining categories, you can use this strategy. Use a collection component for you main product and then a product component bellow to show matching products.
If you are new to mobile apps, you should look into some examples, not only your competitors or brands with similar products. Usually you find good ideas in different apps.
Having a mobile app is quiet different from the website, so try to adapt your mind that now you are just working for mobile users with a native experience.